Beyond Piggly Wiggly : inventing the American self-service store /
"Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network, but it was neither the first nor the only version. Beyond Piggly Wiggly reveals the importance...
| Auteur principal: | |
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| Format: | Licensed eBooks |
| Langue: | anglais |
| Publié: |
Athens, Georgia :
The University of Georgia Press,
[2023]
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| Accès en ligne: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3441123 |
Table des matières:
- Introduction: looking backward, dreaming a store of the future
- Machines for automatic selling
- Inventing Piggly Wiggly, 1916-1923
- Selling the store, 1918-1933
- Navigating the self-service landscape, 1920-1940
- The purchase-inducing force of the store
- Mechanizing paternalism: the southern origins of self-service
- Super-sizing self-service in the 1930s
- Conclusion: achieving technological momentum.