Shadow of the New Deal : the victory of public broadcasting /
"Despite uncertain beginnings, public broadcasting emerged as a noncommercial media industry that transformed American culture. Josh Shepperd looks at the people, institutions, and influences behind the National Association of Educational Broadcasters (NAEB) and its drive to create what became...
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| Format: | Licensed eBooks |
| Language: | English |
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Urbana :
University of Illinois Press,
[2023]
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| Series: | History of communication.
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| Online Access: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3563538 |
Table of Contents:
- Advocacy: media reform, from activism to advocacy: before and after the Communications Act of 1934
- Funding: the philanthropic mandate for collaboration between educational and commercial broadcasters
- Distribution and facilities: America's public media industry: from the Rocky Mountain Radio Council to the National Bicycle network
- Research and development: the emergence of communication: reception research as a strategic tool of media reform
- Policy: public media policy, 1934-1967
- lessons from reform history
- Conclusion.