TY  - GEN
T1  - Shadow of the New Deal : the victory of public broadcasting
T2  - History of communication.
A1  - Shepperd, Josh, 1977-
LA  - English
PP  - Urbana
PB  - University of Illinois Press
YR  - 2023
UL  - https://ebooks.jgu.edu.in/Record/ebsco_acadsubs_on1358758488
AB  - "Despite uncertain beginnings, public broadcasting emerged as a noncommercial media industry that transformed American culture. Josh Shepperd looks at the people, institutions, and influences behind the National Association of Educational Broadcasters (NAEB) and its drive to create what became the Public Broadcasting Service and National Public Radio. Founded in 1934, the NAEB began as a disorganized coalition of undersupported university broadcasters. Shepperd traces the setbacks, small victories, and trial and error experiments that took place as thousands of advocates built a media campaign premised on the belief that technology could ease social inequality through equal access to education and information. The bottom-up, decentralized network they created implemented a different economy of scale and a vision of a mass media divorced from commercial concerns. At the same time, they transformed advice, criticism, and methods adopted from other sectors into an infrastructure that supported public broadcasting in the 1960s and beyond"--
OP  - 223
CN  - HE8689.7.P82 S56 2023
SN  - 0252054482
SN  - 9780252054488
SN  - 9780252045110
SN  - 9780252087257
KW  - National Association of Educational Broadcasters.
KW  - National Association of Educational Broadcasters
KW  - Public broadcasting : United States : History.
KW  - Television broadcasting : United States : History.
KW  - Radio broadcasting : United States : History.
KW  - Radiodiffusion publique : États-Unis : Histoire.
KW  - Télévision : États-Unis : Histoire.
KW  - Radio : États-Unis : Histoire.
KW  - SOCIAL SCIENCE / General
KW  - Public broadcasting
KW  - Radio broadcasting
KW  - Television broadcasting
KW  - United States
KW  - Media, entertainment, information & communication industries.
KW  - Media Studies.
KW  - Electronic books.
KW  - History
ER  -