How and what marketing algorithms think /
This book argues that the apparent omnipotence of algorithms today is not what it seems, particularly, in marketing, where they actually offer less than they could. Considering the reasons behind this, it also notes that Big Data has relaunched a kind of data glorification and automated procedures t...
| Autore principale: | |
|---|---|
| Natura: | Licensed eBooks |
| Lingua: | inglese |
| Pubblicazione: |
Newcastle upon Tyne :
Cambridge Scholars Publishing,
2023.
|
| Accesso online: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3443004 |