Selling Britishness : commodity culture, the Dominions, and empire /
"From the 1920s until the outbreak of the Second World War, Australia, Canada, and New Zealand filled British shop windows, newspaper columns, and cinema screens with "British to the core" Canadian apples, "British to the backbone" New Zealand lamb, and "All British&quo...
| Auteur principal: | |
|---|---|
| Format: | Licensed eBooks |
| Langue: | anglais |
| Publié: |
Montreal ; Kingston ; London ; Chicago :
McGill-Queen's University Press,
[2022]
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| Accès en ligne: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3561865 |
Table des matières:
- The New Empire Marketing: Dominion Organisations in the Metropolis
- Trading on Sentiment? Dominion Campaigns, Emotion and the Cultural Economy of Empire Trade
- 'All-British' Lands: Advertising and the Construction of Commodity Britishness
- 'British to the Core': Trade Films, the Metropolis, and Dominion Identity
- Bringing Another Empire Alive? The Dominions and the Empire Marketing Board
- 'Another Empire Link': Advertising and Britishness in the Dominions.