TY - GEN T1 - Stories that bind : political economy and culture in new India A1 - Murty, Madhavi M. LA - English PP - New Brunswick PB - Rutgers University Press YR - 2022 UL - https://ebooks.jgu.edu.in/Record/ebsco_acadsubs_on1303085693 AB - Stories that Bind: Political Economy and Culture in New India examines the assertion of authoritarian nationalism and neoliberalism; both backed by the authority of the state and argues that contemporary India should be understood as the intersection of the two. More importantly, the book reveals, through its focus on India and its complex media landscape that this intersection has a narrative form, which author, Madhavi Murty labels spectacular realism. The book shows that the intersection of neoliberalism with authoritarian nationalism is strengthened by the circulation of stories about "emergence," "renewal," "development," and "mobility" of the nation and its people. It studies stories told through film, journalism, and popular non-fiction along with the stories narrated by political and corporate leaders to argue that Hindu nationalism and neoliberalism are conjoined in popular culture and that consent for this political economic project is crucially won in the domain of popular culture. Moving between mediascapes to create an archive of popular culture, Murty advances our understanding of political economy through material that is often seen as inconsequential, namely the popular cultural story. These stories stoke our desires (e.g. for wealth), scaffold our instincts (e.g. for a strong leadership) and shape our values. OP - 243 NO - Description based upon print version of record. CN - DS480.84 SN - 1978828780 SN - 9781978828780 SN - 9781978828773 SN - 1978828772 SN - 9781978828766 SN - 1978828764 SN - 9781978828759 SN - 1978828756 KW - Mass media : Political aspects : India. KW - Popular culture : Political aspects : India. KW - Neoliberalism : India. KW - Hindutva : India. KW - India : Politics and government : 1947- KW - India : Economic conditions : 1947- KW - Sociology. KW - Culture populaire : Aspect politique : Inde. KW - Néo-libéralisme : Inde. KW - Intégrisme hindou : Inde. KW - Inde : Politique et gouvernement : 1947- KW - Inde : Conditions économiques : 1947- KW - Sociologie. KW - sociology. KW - SOCIAL SCIENCE / General KW - Economic history KW - Hindutva KW - Mass media : Political aspects KW - Neoliberalism KW - Politics and government KW - Popular culture : Political aspects KW - India KW - Since 1947 KW - Political Economy, Culture, New India, authoritarian nationalism, neoliberalism, contemporary India, media, spectacular realism, emergence, renewal, development, mobility, film, journalism, popular non-fiction, political leaders, corporate leaders, Hindu nationalism, popular culture, mediascapes, Caste, Religion, Poverty, entrepreneurship, Entrepreneur, identity politics, new times, love, Narendra, Modi, prime minister Modi, Gujarat, Bharatiya Janata Party, National Democratic Alliance, Hinduism, Indian. ER -