TY - GEN T1 - The creative process : an ethnographic analysis A1 - Berger, Arthur Asa, 1933- LA - English PP - Newcastle-upon-Tyne PB - Cambridge Scholars Publisher YR - 2021 UL - https://ebooks.jgu.edu.in/Record/ebsco_acadsubs_on1272997746 AB - This fascinating and highly readable book, illustrated with many drawings by the author, uses semiotics, psychoanalytic theory, Marxist theory, and sociological theory to analyze creativity. It also includes short ""inserts"" by a communications scholar, a psychiatrist, a psychoanalyst, a semiotician, a humor scholar, and a media scholar offering their perspectives on the subject. The book relates creativity to humor, deals with the way Freud's and Marx's ideas can be applied to humor, and discusses many aspects of everyday life such as smart speakers, TikTok, hairstyles, bagels, and personal. OP - 156 CN - BF408 .B47 2021 SN - 9781527574892 SN - 152757489X SN - 9781527574236 SN - 1527574237 KW - Creative ability. KW - Creativity KW - Créativité. KW - creativity. KW - Interdisciplinary studies. KW - Semiotics : semiology. KW - Cultural studies. KW - Creative ability ER -