Profit margins : the American silent cinema and the marginalization of advertising /
"Between the advent of print advertising and the dawn of radio came cinema ads. These ads, aimed at a captive theater audience, became a symbol of the developing binary between upper-class film consumption and more consumerist media. In Profit Margins, Jeremy Groskopf examines how the ad indust...
| Автор: | |
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| Формат: | Licensed eBooks |
| Мова: | Англійська |
| Опубліковано: |
Bloomington, Indiana :
Indiana University Press,
[2021]
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| Онлайн доступ: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3050118 |