Make it, don't fake it : leading with authenticity for real business success /
"Faking it till you make it doesn't work-at least, not long enough to build a sustainable business. This book by a CEO and public relations expert shows how authentic leadership eliminates the need for short-cuts that sabotage success"
| מחבר ראשי: | |
|---|---|
| פורמט: | Licensed eBooks |
| שפה: | אנגלית |
| יצא לאור: |
Oakland :
Berrett-Koehler Publishers,
2021.
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| מהדורה: | 1st Edition. |
| גישה מקוונת: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2689311 |
תוכן הענינים:
- Cover
- Title Page
- Copyright Page
- Contents
- Dedication
- Foreword
- Introduction
- Chapter One: Some Really Bad Advice
- Chapter Two: So, You Want to Start a Company . . .
- Chapter Three: Becoming a CEO
- Chapter Four: Becoming and Staying an Authentic Brand
- Chapter Five: Get Used to Lonely
- Chapter Six: Airtight
- Chapter Seven: Leader and Loser Both Begin with the Letter L
- Chapter Eight: Way Off the Menu
- Chapter Nine: The Founder's Curse
- Notes
- Acknowledgments
- Index
- About the Author
- About Horn Strategy, LLC.