Communicating social and environmental issues effectively /
This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Including real-world case studies, practical exercises and clear frameworks, this book helps leaders, managers and marketing professionals plan, risk-proof and execute effective c...
| Hlavní autor: | |
|---|---|
| Médium: | Licensed eBooks |
| Jazyk: | angličtina |
| Vydáno: |
United Kingdom :
Emerald Publishing Limited,
2020.
|
| Edice: | PRCA practice guides.
|
| On-line přístup: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2378985 |
| Shrnutí: | This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Including real-world case studies, practical exercises and clear frameworks, this book helps leaders, managers and marketing professionals plan, risk-proof and execute effective communications strategies. |
|---|---|
| Fyzický popis: | 1 online resource |
| ISBN: | 9781838674694 1838674691 9781838674670 1838674675 1838674683 9781838674687 |