Communicating social and environmental issues effectively /

This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Including real-world case studies, practical exercises and clear frameworks, this book helps leaders, managers and marketing professionals plan, risk-proof and execute effective c...

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Manylion Llyfryddiaeth
Prif Awdur: Reed, Betsy (Awdur)
Fformat: Licensed eBooks
Iaith:Saesneg
Cyhoeddwyd: United Kingdom : Emerald Publishing Limited, 2020.
Cyfres:PRCA practice guides.
Mynediad Ar-lein:https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2378985
Disgrifiad
Crynodeb:This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Including real-world case studies, practical exercises and clear frameworks, this book helps leaders, managers and marketing professionals plan, risk-proof and execute effective communications strategies.
Disgrifiad Corfforoll:1 online resource
ISBN:9781838674694
1838674691
9781838674670
1838674675
1838674683
9781838674687