TY  - GEN
T1  - Masters of advertising copy
T2  - Routledge library editions. Marketing ;
A2  - Frederick, J. George (Justus George), 1882-1964
LA  - English
PP  - London ; New York
PB  - Routledge, Taylor & Francis Group
YR  - 2015
UL  - https://ebooks.jgu.edu.in/Record/ebsco_acadsubs_on1147883390
AB  - This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.
CN  - HF5823
SN  - 9781315763019
SN  - 131576301X
SN  - 9781000084948
SN  - 1000084949
SN  - 9781000086737
SN  - 1000086739
SN  - 1000082954
SN  - 9781000082951
SN  - 1138791148
SN  - 9781138791145
KW  - Advertising copy.
KW  - Publicité : Rédaction.
KW  - BUSINESS & ECONOMICS : Advertising & Promotion.
KW  - BUSINESS & ECONOMICS : Marketing : General.
KW  - Advertising copy
ER  -