Masters of advertising copy /
This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the...
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| Format: | Licensed eBooks |
| Jezik: | angleščina |
| Izdano: |
London ; New York :
Routledge, Taylor & Francis Group,
2015.
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| Serija: | Routledge library editions. Marketing ;
v. 4. |
| Online dostop: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2564291 |
| Izvleček: | This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility. |
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| Fizični opis: | 1 online resource |
| ISBN: | 9781315763019 131576301X 9781000084948 1000084949 9781000086737 1000086739 1000082954 9781000082951 1138791148 9781138791145 |