Atmospheric Turn in Culture and Tourism : Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding.
Combining ideas of sustainable development, strategic marketing and branding with space design and architecture, this volume offers contemporary perspectives on the development and impact of 'atmospheric quality' in tourism and hospitality service situations. Topics discussed include: sile...
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| Format: | Licensed eBooks |
| Idioma: | anglès |
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Bingley :
Emerald Publishing Limited,
2019.
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| Col·lecció: | Advances in Culture, Tourism and Hospitality Research Ser.
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| Accés en línia: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2224720 |