Managing social media practices in the digital economy /
""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"--
| Other Authors: | , |
|---|---|
| Format: | Licensed eBooks |
| Language: | English |
| Published: |
Hershey, PA :
Business Science Reference (an imprint of IGI Global),
[2020]
|
| Series: | Advances in marketing, customer relationship managemnt, and e-services (AMCRMES) book series
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| Online Access: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2316535 |