TY  - GEN
T1  - Managing social media practices in the digital economy
T2  - Advances in marketing, customer relationship managemnt, and e-services (AMCRMES) book series
A2  - Alavi, Shirin, 1980-
A2  - Ahuja, Vandana
LA  - English
PP  - Hershey, PA
PB  - Business Science Reference (an imprint of IGI Global)
YR  - 2020
UL  - https://ebooks.jgu.edu.in/Record/ebsco_acadsubs_on1125304925
AB  - ""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"--
OP  - 312
CN  - HC79.I55 M364 2020
SN  - 1799821870
SN  - 9781799821878
SN  - 9781799821885
SN  - 1799821889
SN  - 9781799821854
SN  - 9781799821861
KW  - Information technology : Economic aspects.
KW  - Marketing : Technological innovations.
KW  - Social media : Economic aspects.
KW  - Social media and society.
KW  - Technologie de l'information : Aspect économique.
KW  - Marketing : Innovations.
KW  - Médias sociaux : Aspect économique.
KW  - Médias sociaux et société.
KW  - Social media and society
KW  - Information technology : Economic aspects
KW  - Marketing : Technological innovations
KW  - Social media : Economic aspects
ER  -