Managing social media practices in the digital economy /
""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"--
| 其他作者: | , |
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| 格式: | Licensed eBooks |
| 语言: | 英语 |
| 出版: |
Hershey, PA :
Business Science Reference (an imprint of IGI Global),
[2020]
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| 丛编: | Advances in marketing, customer relationship managemnt, and e-services (AMCRMES) book series
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| 在线阅读: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2316535 |
| 总结: | ""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"-- |
|---|---|
| 实物描述: | 1 online resource (xxvi, 312 pages). |
| 参考书目: | Includes bibliographical references and index. |
| ISBN: | 1799821870 9781799821878 9781799821885 1799821889 9781799821854 9781799821861 |