Managing social media practices in the digital economy /

""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"--

Номзүйн дэлгэрэнгүй
Бусад зохиолчид: Alavi, Shirin, 1980- (Засварлагч), Ahuja, Vandana (Засварлагч)
Формат: Licensed eBooks
Хэл сонгох:англи
Хэвлэсэн: Hershey, PA : Business Science Reference (an imprint of IGI Global), [2020]
Цуврал:Advances in marketing, customer relationship managemnt, and e-services (AMCRMES) book series
Онлайн хандалт:https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2316535
Тодорхойлолт
Тойм:""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"--
Биет тодорхойлолт:1 online resource (xxvi, 312 pages).
Номзүй:Includes bibliographical references and index.
ISBN:1799821870
9781799821878
9781799821885
1799821889
9781799821854
9781799821861