TY  - GEN
T1  - Radio's second century : past, present, and future perspectives
A2  - Hendricks, John Allen
LA  - English
PP  - New Brunswick, New Jersey
PB  - Rutgers University Press
YR  - 2020
UL  - https://ebooks.jgu.edu.in/Record/ebsco_acadsubs_on1110126853
AB  - "As one of the first scholarly monographs to examine the status of broadcasting on its one hundredth anniversary, Radio's Second Century investigates both vanguard and perennial topics relevant to radio's past, present, and future. As the radio industry enters its second century of existence, it continues to be a dominant mass medium with almost total listenership saturation despite rapid technological advancements that provide alternatives for consumers. Lasting influences such as on-air personalities, audience behavior, fan relationships, and localism are analyzed as well as contemporary issues including social and digital media. Other essays examine the regulatory concerns that continue to exist for public radio, commercial radio, and community radio, and discuss the hindrances and challenges posed by government regulation with an emphasis on both American and international perspectives. Radio's impact on cultural hegemony through creative programming content in the areas of religion, ethnic inclusivity, and gender parity is also explored. Taken together, this volume compromises a meaningful insight into the broadcast industry's continuing power to inform and entertain listeners around the world via its oldest mass medium--radio"--
OP  - 301
CN  - PN1991.5 .R366 2020
SN  - 9780813598499
SN  - 0813598494
SN  - 9780813598482
SN  - 0813598486
SN  - 9780813598505
SN  - 0813598508
SN  - 9780813598475
SN  - 9780813598468
KW  - Radio broadcasting.
KW  - Radio
KW  - Radio.
KW  - PERFORMING ARTS : General.
KW  - Radio broadcasting
KW  - broadcasting, radio, radio industry, mass medium, on-air personalities, audience behavior, fan relationship, localism, social media, digital media, public radio, commercial radio, community radio, government regulation, cultural hegemony, programming, religion, ethnic inclusivity, gender parity, podcast, digital radio, pandora, howard stern, fake news, storytelling, national public radio, npr, radio station, am, fm, sirius xm.
KW  - Electronic books.
ER  -