TY - GEN T1 - Marketind & economics : an integrative approach to effective business decisions in the global market. T2 - Vernon series in business and finance. A1 - Kermally, Sultan LA - English PP - Wilmington, DE PB - Vernon Press YR - 2016 UL - https://ebooks.jgu.edu.in/Record/ebsco_acadsubs_on1090491510 OP - 230 CN - HF5415.13 .K47 2016 SN - 1622731166 SN - 9781622731169 SN - 9781622731176 SN - 1622731174 SN - 9781622731046 KW - Marketing : Management. KW - Marketing : Gestion. KW - Marketing : Management ER -