TY - GEN T1 - Supermarket USA : food and power in the Cold War farms race A1 - Hamilton, Shane, 1976- LA - English PP - New Haven PB - Yale University Press YR - 2018 UL - https://ebooks.jgu.edu.in/Record/ebsco_acadsubs_on1050871081 AB - America fought the Cold War in part through supermarkets--and the food economy pioneered then has helped shape the way we eat today Supermarkets were invented in the United States, and from the 1940s on they made their way around the world, often explicitly to carry American style economic culture with them. This innovative history tells us how supermarkets were used as anticommunist weapons during the Cold War, and how that has shaped our current food system. The widespread appeal of supermarkets as weapons of free enterprise contributed to a "farms race" between the United States and the Soviet Union, as the superpowers vied to show that their contrasting approaches to food production and distribution were best suited to an abundant future. In the aftermath of the Cold War, U.S. food power was transformed into a global system of market power, laying the groundwork for the emergence of our contemporary world, in which transnational supermarkets operate as powerful institutions in a global food economy. OP - 277 CN - HF5469.23.U62 H36 2018 SN - 9780300240849 SN - 0300240848 SN - 9780300232691 SN - 0300232691 KW - Supermarkets : Political aspects : United States. KW - BUSINESS & ECONOMICS : Commerce. KW - BUSINESS & ECONOMICS : Marketing : General. KW - BUSINESS & ECONOMICS : Sales & Selling : General. KW - BUSINESS & ECONOMICS : Economic History. KW - United States KW - Ost-West-Konflikt KW - Supermarkt KW - Landwirtschaft KW - Konsumgüterwirtschaft KW - Amerikanisierung KW - Propaganda KW - USA ER -