TY - GEN T1 - The billion dollar byte : turn big data into good profits, the datapreneur® way A1 - Prasad, Justhy Deva LA - English PP - New York PB - Morgan James Publishing YR - 2018 UL - https://ebooks.jgu.edu.in/Record/ebsco_acadsubs_on1040072324 AB - The Billion Dollar Byte equips high-level businesspeople and technologists with the tools and strategies to leverage Big Data to drive ethical "Good Profit." Traditional legacy companies need a framework for making data strategy central to their business models in the same way that the newer Digital Native companies have. The Billion Dollar Byte provides that framework by providing concrete models for creating smart data infrastructures, accurately weighing the value of data and data systems, investing in the right technologies, hiring entrepreneurial people with tech skills, leveraging the full value of data, and much more. It aims to help companies aligns their data strategy with their business model. There is a special importance placed on attracting and retaining the right entrepreneurial-minded technologists that can help leverage data for profit. CN - HD30.2 .P73 2018 SN - 9781683504290 SN - 1683504291 SN - 9781683504283 KW - Information technology : Management. KW - Big data. KW - Business planning. KW - Intellectual capital : Management. KW - Technologie de l'information : Gestion. KW - Capital intellectuel : Gestion. KW - Données volumineuses. KW - BUSINESS & ECONOMICS : Industrial Management. KW - BUSINESS & ECONOMICS : Management. KW - BUSINESS & ECONOMICS : Management Science. KW - BUSINESS & ECONOMICS : Organizational Behavior. KW - Big data KW - Business planning KW - Information technology : Management KW - Intellectual capital : Management ER -