TY - GEN T1 - Gender, health, and popular culture : historical perspectives A2 - Warsh, Cheryl Krasnick, 1957- LA - English PP - Waterloo, Ont. PB - Wilfrid Laurier University Press YR - 2011 UL - https://ebooks.jgu.edu.in/Record/ebsco_acadsubs_on1036284850 AB - Health is a gendered concept in Western cultures, customarily associated with strength in men and beauty in women. Educated or self-styled experts, ranging from physicians to newspaper columnists to advertisers, offer advice on achieving optimal health. Historically, gendered concepts of health were transmitted through visual representations of the ideal female and male bodies, with media images resulting in the absorption of universal standards of beauty and health and generalized desires to achieve them. Topics in this collection are wide ranging and include childbirth advice in Victorian Australia and Cold War America, menstruation films, Canadian abortion tourism, the Pap smear, the Body Worlds exhibition, and fat liberation. Masculinity is explored among drunkards in antebellum Philadelphia and family memoirs during the 1980s AIDS epidemic. Seemingly objective public health advisories are shown to be as influenced by commercial interests, class, gender, and other social differentiations as marketing approaches, and the message presented is mediated to varying degrees by those receiving it. This book will be of interest to scholars in womens studies, health studies, marketing, media studies, social history and anthropology, and popular culture. OP - 308 CN - GN298 G45 2011 SN - 9781554582488 SN - 1554582482 SN - 9781554582174 SN - 1554582172 SN - 1299313477 SN - 9781299313477 SN - 9781554582532 SN - 1554582539 KW - Health : Social aspects : History. KW - Women : Health and hygiene : Sociological aspects. KW - Body image : Social aspects : History. KW - Human body : Social aspects : History. KW - Cross-cultural studies. KW - Human Body KW - Body Image KW - Women's Health : history KW - Cross-Cultural Comparison KW - Sociologie de la santé : Histoire. KW - Femmes : Santé et hygiène : Aspect sociologique. KW - Image du corps : Aspect social : Histoire. KW - Corps humain : Aspect social : Histoire. KW - Études transculturelles. KW - POLITICAL SCIENCE : Public Policy : Cultural Policy. KW - SOCIAL SCIENCE : Anthropology : Cultural. KW - SOCIAL SCIENCE : Popular Culture. KW - Cross-cultural studies KW - Body image : Social aspects KW - Health : Social aspects KW - Human body : Social aspects KW - Women : Health and hygiene : Sociological aspects KW - Electronic books. KW - History ER -