TY  - GEN
T1  - Kognitionspsychologische Wirkmechanismen von Werbung : Grundlagen, Methoden und ethische Beurteilung
A1  - Pöhlmann, Clemens
LA  - German
PP  - Hamburg
PB  - Diplomica Verlag
YR  - 2017
UL  - https://ebooks.jgu.edu.in/Record/ebsco_acadsubs_on1012882421
OP  - 129
CN  - HF5415
SN  - 9783961460199
SN  - 3961460191
SN  - 3961465193
SN  - 9783961465194
KW  - Marketing : Psychological aspects.
KW  - Marketing : Aspect psychologique.
KW  - BUSINESS & ECONOMICS : Industrial Management.
KW  - BUSINESS & ECONOMICS : Management.
KW  - BUSINESS & ECONOMICS : Management Science.
KW  - BUSINESS & ECONOMICS : Organizational Behavior.
KW  - Marketing : Psychological aspects
KW  - Electronic book.
ER  -