TY  - GEN
T1  - Consumer trends and new product opportunities in the food sector
A2  - Grunert, Klaus G., 1953-
LA  - English
PP  - Wageningen, the Netherlands
PB  - Wageningen Academic Publishers
YR  - 2017
UL  - https://ebooks.jgu.edu.in/Record/ebsco_acadsubs_on1005979327
AB  - The food sector is changing. Consumers want not only tasty and healthy food products, but products that are sustainable and authentic. At the same time, new developments in farming, food processing, and retailing, open up new opportunities in the development of food products. Bridging these challenges and opportunities is a major task for food marketing. This book traces consumer trends regarding healthiness, sustainability, authenticity, and convenience. It gives an introduction to current developments in farming, in food processing technology, and in retailing. It also explains how segmentation and consumer-led product development can lead to new food products in response to these trends.
OP  - 235
CN  - TX357
SN  - 9789086868520
SN  - 9086868525
SN  - 9789086863075
SN  - 9086863078
KW  - Food industry and trade.
KW  - Consumer behavior : Research.
KW  - Consommateurs : Comportement : Recherche.
KW  - COOKING : General.
KW  - Consumer behavior : Research
KW  - Food industry and trade
KW  - Food Products (General)
KW  - Voedselproducten (algemeen)
KW  - Electronic book.
ER  -