Consumer trends and new product opportunities in the food sector /
The food sector is changing. Consumers want not only tasty and healthy food products, but products that are sustainable and authentic. At the same time, new developments in farming, food processing, and retailing, open up new opportunities in the development of food products. Bridging these challeng...
| مؤلفون آخرون: | |
|---|---|
| التنسيق: | Licensed eBooks |
| اللغة: | الإنجليزية |
| منشور في: |
Wageningen, the Netherlands :
Wageningen Academic Publishers,
2017.
|
| الوصول للمادة أونلاين: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1612631 |
| الملخص: | The food sector is changing. Consumers want not only tasty and healthy food products, but products that are sustainable and authentic. At the same time, new developments in farming, food processing, and retailing, open up new opportunities in the development of food products. Bridging these challenges and opportunities is a major task for food marketing. This book traces consumer trends regarding healthiness, sustainability, authenticity, and convenience. It gives an introduction to current developments in farming, in food processing technology, and in retailing. It also explains how segmentation and consumer-led product development can lead to new food products in response to these trends. |
|---|---|
| وصف مادي: | 1 online resource (235 pages) : illustrations |
| بيبلوغرافيا: | Includes bibliographical references. |
| ردمك: | 9789086868520 9086868525 9789086863075 9086863078 |