Value-based marketing strategy : pricing and costs for relationship marketing /

Մատենագիտական մանրամասներ
Հիմնական հեղինակ: Lopez, Santiago
Ձևաչափ: Licensed eBooks
Լեզու:անգլերեն
իսպաներեն
Հրապարակվել է: Wilmington, Del. : Vernon Press, ©2014.
©2014
Շարք:Series in business & finance.
Առցանց հասանելիություն:https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1440297
Բովանդակություն:
  • Intro
  • Learning Objectives
  • Chapter 1 The Business Environment
  • 1.1 Supply and demand
  • 1.2 Markets and the Economy
  • 1.3 Market Forces
  • 1.4 Types of Buyers
  • 1.5 Competition
  • Chapter 2 Marketing Concepts
  • 2.1 Product Mix
  • 2.2 Differentiation
  • 2.3 Segmentation
  • 2.4 Product Positioning
  • 2.5 Market Share
  • 2.6 Marketing mix
  • 2.7 Transactional Marketing
  • 2.8 Relationship Marketing
  • 2.9 Product Life Cycle
  • 2.10 Benefits
  • Chapter 3 The Value Concept
  • 3.1 Definition of Value
  • 3.2 Resistance in sales
  • 3.3 Supply and Demand with Value
  • 3.4 Value: Questions and Answers
  • Chapter 4 Price
  • 4.1 Definition of Price
  • 4.2 The Dimensions of Price
  • 4.3 Price Elasticity
  • 4.4 Optimum Price
  • 4.5 Pricing Policy
  • 4.6 Pricing Strategies
  • 4.7 Services´ Pricing
  • 4.8 Sales Velocity
  • Chapter 5 Costs
  • 5.1 Variable Cost
  • 5.2 Variable Cost Velocity
  • 5.3 Manufacturing Cost
  • 5.4 Other Variable Costs
  • 5.5 Fixed Costs
  • 5.6 Other Costs
  • Chapter 6 Contribution Margin
  • 6.1 Contribution Margin Definition
  • 6.2 Optimum Value
  • 6.3 Breakeven Analysis
  • 6.4 Applying Contribution Margin
  • 6.5 Variable Cost Percentage
  • 6.6 Product Categories
  • 6.7 Inventory Profitability
  • Chapter 7 Applying Value
  • 7.1 Strategy
  • 7.2 Acceleration
  • 7.3 Value Life Cycle
  • 7.4 Value Model
  • 7.5 Profitability
  • 7.6 Income Statements
  • 7.7 Sources and Resources
  • 7.8 Value-based pricing
  • 7.9 Practical Application Cases
  • Chapter 8 The Value Matrix
  • 8.1 The Value Matrix
  • 8.2 Building the Value Matrix
  • 8.3 Pricing and Strategy
  • 8.4 Business Modeling
  • 8.5 Value Matrix Applications
  • Chapter 9 Ethics in Marketing and Pricing
  • Conclusion
  • Appendix 1 Optimization of the Demand Function
  • Appendix 2 Summary of Formulae
  • Appendix 3 Value and Contribution Margin.
  • Appendix 4 Sales Volume Variance Analysis
  • Appendix 5 Discounts
  • Appendix 6 Solved Problems in Pricing
  • Bibliography
  • Index.

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Նաև Lopez, Santiago

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