TY  - GEN
T1  - Value-based marketing strategy : pricing and costs for relationship marketing
T2  - Series in business & finance.
A1  - Lopez, Santiago
LA  - English
LA  - Spanish
PP  - Wilmington, Del.
PB  - Vernon Press
YR  - 2014
UL  - https://ebooks.jgu.edu.in/Record/ebsco_acadsubs_ocn966888978
CN  - HF5415.55 .L67 2014eb
SN  - 9781622730537
SN  - 1622730534
SN  - 9781622730339
SN  - 162273033X
SN  - 9781622730209
SN  - 1622730208
KW  - Relationship marketing.
KW  - Marketing.
KW  - Marketing : Management.
KW  - Marketing relationnel.
KW  - Marketing : Gestion.
KW  - marketing.
KW  - BUSINESS & ECONOMICS : Industrial Management.
KW  - BUSINESS & ECONOMICS : Management.
KW  - BUSINESS & ECONOMICS : Management Science.
KW  - BUSINESS & ECONOMICS : Organizational Behavior.
KW  - Marketing
KW  - Marketing : Management
KW  - Relationship marketing
KW  - Electronic books.
ER  -