Lopez, S. (2014). Value-based marketing strategy: Pricing and costs for relationship marketing. Vernon Press.
Lua i Stíl Chicago (17ú heag.)Lopez, Santiago. Value-based Marketing Strategy: Pricing and Costs for Relationship Marketing. Wilmington, Del.: Vernon Press, 2014.
Lua MLA (9ú heag.)Lopez, Santiago. Value-based Marketing Strategy: Pricing and Costs for Relationship Marketing. Vernon Press, 2014.
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