APA (7th ed.) Citation

Lopez, S. (2014). Value-based marketing strategy: Pricing and costs for relationship marketing. Vernon Press.

Chicago Style (17th ed.) Citation

Lopez, Santiago. Value-based Marketing Strategy: Pricing and Costs for Relationship Marketing. Wilmington, Del.: Vernon Press, 2014.

MLA (9th ed.) Citation

Lopez, Santiago. Value-based Marketing Strategy: Pricing and Costs for Relationship Marketing. Vernon Press, 2014.