Lopez, S. (2014). Value-based marketing strategy: Pricing and costs for relationship marketing. Vernon Press.
Citace podle Chicago (17th ed.)Lopez, Santiago. Value-based Marketing Strategy: Pricing and Costs for Relationship Marketing. Wilmington, Del.: Vernon Press, 2014.
Citace podle MLA (9th ed.)Lopez, Santiago. Value-based Marketing Strategy: Pricing and Costs for Relationship Marketing. Vernon Press, 2014.
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