Cita APA (7th ed.)

Lopez, S. (2014). Value-based marketing strategy: Pricing and costs for relationship marketing. Vernon Press.

Cita Chicago (17th ed.)

Lopez, Santiago. Value-based Marketing Strategy: Pricing and Costs for Relationship Marketing. Wilmington, Del.: Vernon Press, 2014.

Cita MLA (9th ed.)

Lopez, Santiago. Value-based Marketing Strategy: Pricing and Costs for Relationship Marketing. Vernon Press, 2014.