TY  - GEN
T1  - Translation and the book trade in early modern Europe
A2  - Pérez Fernández, José María, 1963-
A2  - Wilson-Lee, Edward
LA  - English
PP  - Cambridge
PB  - Cambridge University Press
YR  - 2014
UL  - https://ebooks.jgu.edu.in/Record/ebsco_acadsubs_ocn896852288
AB  - "This volume provides the first transnational overview of the relationship between translation and the book trade in early modern Europe. Following an introduction to the theories and practices of translation in early modern Europe, and to the role played by translated books in driving and defining the trade in printed books, each chapter focuses on a different aspect of translated-book history - language learning, audience, printing, marketing, and censorship - across several national traditions. This study touches on a wide range of early modern figures who played myriad roles in the book world; many of them also performed these roles in different countries and languages. Topics treated include printers' sensitivity to audience demand; paratextual and typographical techniques for manipulating perception of translated texts; theories of readership that travelled across borders; and the complex interactions between foreign-language teachers, teaching manuals, immigration, diplomacy, and exile"--
CN  - Z291.3 .T73 2014eb
SN  - 9781316121818
SN  - 131612181X
SN  - 9781316129449
SN  - 1316129446
SN  - 9781139942393
SN  - 1139942395
SN  - 9781107080041
KW  - Book industries and trade : Europe : History.
KW  - Translations : Publishing : Europe : History.
KW  - Translating and interpreting : Europe : History.
KW  - Language and culture : Europe : History.
KW  - Livres : Industrie : Europe : Histoire.
KW  - Traductions : Édition : Europe : Histoire.
KW  - Langage et culture : Europe : Histoire.
KW  - BUSINESS & ECONOMICS : Commerce.
KW  - BUSINESS & ECONOMICS : Marketing : General.
KW  - BUSINESS & ECONOMICS : Sales & Selling : General.
KW  - Book industries and trade
KW  - Language and culture
KW  - Translating and interpreting
KW  - Translations : Publishing
KW  - Europe
KW  - Electronic books.
KW  - History
ER  -