Strategic planning for social media in libraries /

This practical guide provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan.

Detalhes bibliográficos
Autor principal: Steiner, Sarah K.
Formato: Licensed eBooks
Idioma:inglês
Publicado em: Chicago : ALA TechSource, an imprint of the American Library Association, 2012.
coleção:Tech set ; 15.
Acesso em linha:https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=522293
Sumário:
  • Introduction
  • Types of solutions available
  • Planning
  • Social mechanics
  • Implementation
  • Marketing
  • Best practices
  • Metrics
  • Developing trends.