TY - GEN T1 - Analysing professional genres T2 - Pragmatics & beyond ; A2 - Trosborg, Anna, 1937- LA - English PP - Amsterdam ; Philadelphia PB - J. Benjamins Pub. Co. YR - 2000 UL - https://ebooks.jgu.edu.in/Record/ebsco_acadsubs_ocn742367510 AB - An understanding of genres in communication (written and spoken) is essential to professional success. This volume studies situationally appropriate responses in professional communication in face-to-face interaction and distance communication, from a socio-cognitive point of view. A traditional rhetorical approach does not give much insight in the ways in which genres are embedded in communicative activity or how actors draw upon genre knowledge to perform effectively. However, if genres are considered as embedded in social interaction "as typified forms of typified circumstances", the rich d OP - 255 CN - HF5718.3 .A52 2000eb SN - 9789027283764 SN - 9027283761 SN - 1283174642 SN - 9781283174640 SN - 9786613174642 SN - 6613174645 SN - 155619921X SN - 9781556199219 SN - 9027250898 SN - 9789027250896 KW - Business writing. KW - Technical writing. KW - Style commercial. KW - Rédaction technique. KW - technical writing. KW - BUSINESS & ECONOMICS : Business Writing. KW - Business writing KW - Technical writing KW - Fachsprache KW - Soziolinguistik KW - Aufsatzsammlung KW - Kontrastive Linguistik KW - Genres. KW - Teksten. KW - Beroepspraktijk. KW - Commerce : Art d'écrire. KW - Technique : Art d'écrire. KW - Electronic book. ER -