TY  - GEN
T1  - Going local : presidential leadership in the post-broadcast age
A1  - Cohen, Jeffrey E.
LA  - English
PP  - Cambridge ; New York
PB  - Cambridge University Press
YR  - 2010
UL  - https://ebooks.jgu.edu.in/Record/ebsco_acadsubs_ocn667074433
AB  - Going public to gain support, especially through reliance on national addresses and the national news media, has been a central tactic for modern presidential public leadership. In Going Local: Presidential Leadership in the Post-Broadcast Age, Jeffrey E. Cohen argues that presidents have adapted their going-public activities to reflect the current realities of polarized parties and fragmented media. Going public now entails presidential targeting of their party base, interest groups, and localities. Cohen focuses on localities and offers a theory of presidential news management that is tested using several new data sets, including the first large-scale content analysis of local newspaper coverage of the president. Although the post-broadcast age presents hurdles to presidential leadership, Going Local demonstrates the effectiveness of targeted presidential appeals and provides us with a refined understanding of the nature of presidential leadership.
OP  - 246
CN  - JA85.2.U6 C64 2010
SN  - 9780511658587
SN  - 0511658583
SN  - 0521193710
SN  - 9780521193719
SN  - 0521141435
SN  - 9780521141437
SN  - 9780511807718
SN  - 0511807716
SN  - 1107204542
SN  - 9781107204546
SN  - 1282466801
SN  - 9781282466807
SN  - 9786612466809
SN  - 6612466804
SN  - 0511658036
SN  - 9780511658037
SN  - 0511656726
SN  - 9780511656729
SN  - 0511655878
SN  - 9780511655876
SN  - 0511657277
SN  - 9780511657276
KW  - USA : Präsident
KW  - Communication in politics : United States.
KW  - Political leadership : United States.
KW  - Presidents : Press coverage : United States.
KW  - Press and politics : United States.
KW  - Communication politique : États-Unis.
KW  - POLITICAL SCIENCE : Political Process : Leadership.
KW  - Communication in politics
KW  - Political leadership
KW  - Presidents : Press coverage
KW  - Press and politics
KW  - United States
KW  - Regierungsstil
KW  - Politische Kommunikation
KW  - Politische Berichterstattung
KW  - Lokalzeitung
KW  - Presidenten.
KW  - Politieke leiding.
KW  - Sociale netwerken.
KW  - Web 2.0.
KW  - Geschichte 1990-2007.
ER  -