TY  - GEN
T1  - Network power : the social dynamics of globalization
A1  - Grewal, David Singh, 1976-
LA  - English
PP  - New Haven
PB  - Yale University Press
YR  - 2008
UL  - https://ebooks.jgu.edu.in/Record/ebsco_acadsubs_ocn593239840
AB  - "David Singh Grewal's remarkable and ambitious book draws on several centuries of political and social thought to show how globalization is best understood in terms of a power inherent in social relations, which he calls network power. Using this framework, he demonstrates how our standards of social coordination both gain in value the more they are used and undermine the viability of alternative forms of cooperation. A wide range of examples are discussed, from the spread of English and the gold standard to the success of Microsoft and the operation of the World Trade Organization, to illustrate how global standards arise and falter. The idea of network power supplies a coherent set of terms and concepts - applicable to individuals, businesses, and countries alike - through which we can describe the processes of globalization as both free and forced."--Provided by publisher.
OP  - 405
CN  - JZ1318 .G792 2008eb
SN  - 9780300145120
SN  - 0300145128
SN  - 9780300144383
SN  - 0300144385
SN  - 9781282351820
SN  - 1282351826
SN  - 9780198060178
SN  - 0198060173
SN  - 9780300112405
SN  - 0300112408
SN  - 9780300151343
SN  - 0300151349
KW  - Globalization : Social aspects.
KW  - Globalization : Economic aspects.
KW  - Social networks.
KW  - Business networks.
KW  - Communication, International.
KW  - Cosmopolitanism.
KW  - Mondialisation : Aspect social.
KW  - Mondialisation.
KW  - Réseaux sociaux.
KW  - Réseaux d'affaires.
KW  - Communication internationale.
KW  - Cosmopolitisme.
KW  - globalism.
KW  - POLITICAL SCIENCE : Globalization.
KW  - Business networks
KW  - Communication, International
KW  - Cosmopolitanism
KW  - Globalization : Economic aspects
KW  - Globalization : Social aspects
KW  - Social networks
KW  - Globalisierung
KW  - Soziales Netzwerk
KW  - Internationalisatie.
KW  - Netwerken.
KW  - Sociale aspecten.
ER  -