TY - GEN T1 - Polling and public opinion : a Canadian perspective A1 - Butler, Peter Marshall, 1943- LA - English PP - Toronto, Ont. ; Buffalo, N.Y. PB - University of Toronto Press YR - 2007 UL - https://ebooks.jgu.edu.in/Record/ebsco_acadsubs_ocn500909056 AB - "In Polling and Public Opinion Peter M. Butler examines the impact that polls have on the thoughts and behaviour of the public. He considers the power of public opinion polls as an element of mass persuasion in media stories, advertising, and government policy. Using such controversial issues such as free trade, health care, same-sex marriage, and national security, Butler argues that popular opinion on such hot-button topics as these can be guided and changed according to how polls are interpreted for and presented to the public. As well as analysing the impact of polls on the public, Butler is concerned with demystifying the methods by which opinions are collected, showing that the techniques used to determine public opinion can be just as selective as those by which the results are disseminated. Focusing on many of the vital issues of our time, Polling and Public Opinion is an in-depth look at the rise of one of the most important but least understood methods by which politicians and governments gauge the popular will."--Jacket. OP - 189 CN - HN103.5 .B88 2007eb SN - 9781442685482 SN - 1442685484 SN - 9781442690523 SN - 1442690526 SN - 0802038190 SN - 0802038999 SN - 9780802038197 SN - 9780802038999 KW - Public opinion polls : Textbooks. KW - Public opinion : Canada. KW - Public opinion polls. KW - Public opinion : Canada : Textbooks. KW - Public Opinion KW - Opinion publique : Canada : Manuels d'enseignement supérieur. KW - Sondages d'opinion : Manuels d'enseignement supérieur. KW - Opinion publique : Canada. KW - Sondages d'opinion. KW - public opinion polls. KW - SOCIAL SCIENCE : Sociology : General. KW - SOCIAL SCIENCE : General. KW - Public opinion KW - Public opinion polls KW - Canada KW - Electronic books. KW - Textbooks ER -