TY  - GEN
T1  - Driving innovation : intellectual property strategies for a dynamic world
A1  - Gollin, Michael A., 1957-
LA  - English
PP  - Cambridge ; New York
PB  - Cambridge University Press
YR  - 2008
UL  - https://ebooks.jgu.edu.in/Record/ebsco_acadsubs_ocn227359142
AB  - How does IP balance the exclusive rights of innovators with public demand for access to their innovations? How can organizations manage IP strategically to meet their goals? How do IP strategies play out on the global stage? Driving Innovation reveals the dynamics of intellectual property (IP) as it drives the innovation cycle and shapes global society. The book presents fundamental IP concepts and practical legal and business strategies that apply to all innovation communities, including industry, non-profit institutions, and developing countries. Further, it draws on the author's broad experience, news headlines, and precedent-setting lawsuits relating to patents, trademarks, copyright, and trade secrets - from biotechnology to the open source movement. General readers and students will welcome the lively overview of this complex topic, while executives and practitioners can gain new insights and valuable approaches for putting ideas to work and navigating within or changing the global IP system to expand innovation.
OP  - 415
CN  - K1401 .G653 2008eb
SN  - 9780511379048
SN  - 0511379048
SN  - 0511378157
SN  - 9780511378157
SN  - 9780511805394
SN  - 051180539X
SN  - 1107183197
SN  - 9781107183193
SN  - 1281243574
SN  - 9781281243577
SN  - 9786611243579
SN  - 6611243577
SN  - 0511377282
SN  - 9780511377280
SN  - 0511376340
SN  - 9780511376344
SN  - 0511374801
SN  - 9780511374807
SN  - 9780521877800
SN  - 0521877806
SN  - 9780521701693
SN  - 0521701694
KW  - Intellectual property.
KW  - Propriété intellectuelle.
KW  - intellectual property.
KW  - LAW : Business & Financial.
KW  - LAW : Intellectual Property : General.
KW  - Intellectual property
KW  - Geistiges Eigentum
KW  - Electronic book.
KW  - Electronic books.
ER  -