Services marketing and management /
Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of...
| Autore principale: | |
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| Natura: | Licensed eBooks |
| Lingua: | inglese |
| Pubblicazione: |
London ; Thousand Oaks, Calif. :
Sage Publications,
2003.
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| Accesso online: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251392 |
Sommario:
- Underlying themes
- Managing services
- Service management issues.