Services marketing and management /
Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of...
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | Licensed eBooks |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
London ; Thousand Oaks, Calif. :
Sage Publications,
2003.
|
| ऑनलाइन पहुंच: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251392 |
विषय - सूची:
- Underlying themes
- Managing services
- Service management issues.