Services marketing and management /
Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of...
| מחבר ראשי: | |
|---|---|
| פורמט: | Licensed eBooks |
| שפה: | אנגלית |
| יצא לאור: |
London ; Thousand Oaks, Calif. :
Sage Publications,
2003.
|
| גישה מקוונת: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251392 |
תוכן הענינים:
- Underlying themes
- Managing services
- Service management issues.