TY  - GEN
T1  - Services marketing and management
A1  - Gilmore, Audrey
LA  - English
PP  - London ; Thousand Oaks, Calif.
PB  - Sage Publications
YR  - 2003
UL  - https://ebooks.jgu.edu.in/Record/ebsco_acadsubs_ocm70773922
AB  - Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of organisational frameworks and activities - discusses different services contexts including financial services, tourism, charities and museums.
OP  - 215
CN  - HD9980.5 .G55 2003eb
SN  - 9781412932165
SN  - 1412932165
SN  - 9780761941576
SN  - 0761941576
SN  - 9780761941583
SN  - 0761941584
SN  - 9781446215203
SN  - 1446215202
KW  - Service industries : Marketing.
KW  - Service industries : Management.
KW  - Services (Industrie) : Marketing.
KW  - Services (Industrie) : Gestion.
KW  - BUSINESS & ECONOMICS : Marketing : General.
KW  - BUSINESS & ECONOMICS : Distribution.
KW  - Service industries : Management
KW  - Service industries : Marketing
KW  - Dienstleistung
KW  - Dienstleistungsbetrieb
KW  - Management
KW  - Marketing
KW  - Dienstverlening.
KW  - Marketing.
KW  - Management.
ER  -