Understanding the consumer /
Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing.
| Main Author: | |
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| Format: | Licensed eBooks |
| Language: | English |
| Published: |
London ; Thousand Oaks :
Sage Publications,
2003.
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| Online Access: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251793 |