Understanding the consumer /
Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing.
| Hlavní autor: | |
|---|---|
| Médium: | Licensed eBooks |
| Jazyk: | angličtina |
| Vydáno: |
London ; Thousand Oaks :
Sage Publications,
2003.
|
| On-line přístup: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251793 |