TY  - GEN
T1  - Understanding the consumer
A1  - Szmigin, Isabelle
LA  - English
PP  - London ; Thousand Oaks
PB  - Sage Publications
YR  - 2003
UL  - https://ebooks.jgu.edu.in/Record/ebsco_acadsubs_ocm70746624
AB  - Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing.
OP  - 202
CN  - HF5415.32 .S95 2003eb
SN  - 0761947019
SN  - 9780761947011
SN  - 0761947000
SN  - 9780761947004
SN  - 9781412933568
SN  - 1412933560
SN  - 9781446216156
SN  - 1446216152
SN  - 1280368896
SN  - 9781280368899
SN  - 9781446237380
SN  - 1446237389
SN  - 9786610368891
SN  - 6610368899
KW  - Consumer behavior.
KW  - Consommateurs : Comportement.
KW  - BUSINESS & ECONOMICS : Consumer Behavior.
KW  - Consumer behavior
KW  - Verbraucher
KW  - Verbraucherforschung
KW  - Consumentengedrag.
KW  - Marketing.
KW  - Consommation.
ER  -