Understanding the consumer /
Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing.
| Auteur principal: | |
|---|---|
| Format: | Licensed eBooks |
| Langue: | anglais |
| Publié: |
London ; Thousand Oaks :
Sage Publications,
2003.
|
| Accès en ligne: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251793 |
| Résumé: | Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing. |
|---|---|
| Description matérielle: | 1 online resource (202 pages) : illustrations |
| Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Bibliographie: | Includes bibliographical references (pages 188-197) and index. |
| ISBN: | 0761947019 9780761947011 0761947000 9780761947004 9781412933568 1412933560 9781446216156 1446216152 1280368896 9781280368899 9781446237380 1446237389 9786610368891 6610368899 |
| Accès: | Legal Deposit; |