Blueprint for your library marketing plan : a guide to help you survive and thrive /
Reproducible forms and worksheets, quick start tips, strategies and models from other libraries, and resources for more information enhance this one-stop handbook.
| Autore principale: | |
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| Altri autori: | , |
| Natura: | Licensed eBooks |
| Lingua: | inglese |
| Pubblicazione: |
Chicago :
American Library Association,
2006.
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| Accesso online: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=149115 |
Sommario:
- Figures; Preface; Acknowledgments; 1
- Strategic Plans; 2
- Mining Data; 3
- Developing the Marketing Plan; 4
- Marketing Plan Introduction; 5
- Target Markets; 6
- Assessing the Current Marketing Situation; 7
- Setting Goals and Objectives with Supporting Strategies; 8
- Promotion; 9
- Implementing Your Strategies; 10
- Closing Thoughts; Marketing Plan Worksheets; Index.