Blueprint for your library marketing plan : a guide to help you survive and thrive /

Reproducible forms and worksheets, quick start tips, strategies and models from other libraries, and resources for more information enhance this one-stop handbook.

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Fisher, Patricia H. (Patricia Holts)
مؤلفون آخرون: Pride, Marseille M. (Marseille Miles), Miller, Ellen G.
التنسيق: Licensed eBooks
اللغة:الإنجليزية
منشور في: Chicago : American Library Association, 2006.
الوصول للمادة أونلاين:https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=149115
جدول المحتويات:
  • Figures; Preface; Acknowledgments; 1
  • Strategic Plans; 2
  • Mining Data; 3
  • Developing the Marketing Plan; 4
  • Marketing Plan Introduction; 5
  • Target Markets; 6
  • Assessing the Current Marketing Situation; 7
  • Setting Goals and Objectives with Supporting Strategies; 8
  • Promotion; 9
  • Implementing Your Strategies; 10
  • Closing Thoughts; Marketing Plan Worksheets; Index.

مواد مشابهة

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