Managing services /
The rapid increase in global services during the last few decades is without doubt one of the most challenging social, cultural, political, and especially economic, forces of our time. Services have supplanted agriculture, manufacturing and resources, as the primary source of international competiti...
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| Formato: | Licensed eBooks |
| Idioma: | inglês |
| Publicado em: |
Cambridge [England] ; New York :
Cambridge University Press,
2005.
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| Acesso em linha: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=139812 |
Sumário:
- Cover; Half-title; Title; Copyright; Contents; Figures and tables; Contributors; Preface; Acknowledgements; 1 Services and their management; 2 The services environment.
- 4 Managing strategy; 5 Marketing management in services; 6 Strategic operations management; 7 Financial management in services; 8 Human resource management in services.